Digital marketing is a little different from any other form of marketing.
How do you react to that statement?
If you think that means you can apply the same exact marketing principles you would for a traditional store you will likely miss the success that may be possible.
If you think it means you can apply similar thinking in a new environment then you have succeeded in understanding the statement.
In many traditional stores, you will find business owners who have a desire to build their business by developing a mailing list. These lists are derived from individuals who have expressed an interest in the product or service the business provides.
In online business, you will find sites seeking to gain email addresses from prospects and customers for the purpose of sending highly specific information on products or services provided.
In a traditional store you may find business owners developing a newsletter than could benefit existing customers.
In online stores ezines or online articles are made available for existing and potential customers.
In a traditional store you will find a business that relies on press releases to share growth and good news about the business.
In online stores you will also find the press release to be a friend to positive business growth.
An online business takes some of the same principles that can make a traditional store successful and discovers how to apply them in cyberspace. Digital marketing draws from the same well as conventional marketing it simply applies the concept differently.
One of the bonuses for an online business is email distribution, it’s much less expensive than traditional print and postage costs while the turnaround time for impressions is much shorter. The delivery can be nearly instant in many cases and the distribution of pre-produced welcome messages can be automated through autoresponders.
In many ways, an online store can be a cost-effective addition to any store. The costs in adding an online presence are very minimal in comparison to what it takes to get a standard business off the ground. Many businesses report the longer they are in business the more they rely on the online sales.
Some former stores now report that their online business is producing more than 75% of their annual profit.
If you already understand the basic concepts of marketing it may not be a difficult stretch to take in the knowledge and learn how to make those concepts work online. Ultimately your overall business may get a shot in the arm in the process.